The Categories

The Categories

The following is the list of categories for the UK Customer Experience Awards 2017. There are categories for every shape and size of organisation and almost every aspect of CX. If you find your needs are not met by the sector categories, we feel certain that they will be met by the discipline specific categories, or indeed the people people categories.

For each sector or discipline specific category entered, you have the opportunity to enter a people people category for the reduced price of £159.00 plus VAT.*

Our aim is to promote the application of CX techniques and to help your business, so if there is anything we can do to help, please let us know. If you need help deciding on which category to enter, download the document below, or get in touch via email.

The categories are divided into 3 sections:

  • Sector specific –  you would be judged against companies from similar sectors
  • Discipline specific – you would be judged against companies who have carried out similar initiatives
  • People People – you would be judged against either individuals and/ or teams

There are no limits on the number of categories an organisation, team or individual can enter.

Categories - Making a Choice Download PDF

Best Financial Services – Banking and Investment

A banking or investment organisation that can best display effective and successful implementation of Customer Experience strategies for the overall benefit of the organisation and its customers.

Best Financial Services- Insurance Services

An insurance service organisation that can best demonstrate effective and successful implementation of Customer Experience strategies for the overall benefit of the organisation and its customers. 

Contact Centre – Large

Any contact centre in excess of 100 employees that are used by companies to manage customer contact through a variety of mediums such as: telephone, e-mail, newsletters, face to face interactions, and increasingly online chat. 

Contact Centre – Small

Any contact centre with less than 100 employees that are used by companies to manage customer contact through a variety of mediums such as: telephone, e-mail, newsletters, face to face interactions, and increasingly online chat. 

Hospitality, Leisure and Travel

A business that sits within the Hospitality, Leisure and Travel industry who presents a CX initiative that has implemented value to their Customer Experience and organisation.

International Business

Any business trading outside of the UK with a presence in two or more territories. They will have a successful CX strategy that has generated positive results.

Retail

A Retail organisation that can best present an effective operation of a Customer Experience strategy. It will be interesting to see how bricks and mortar and digital are being aligned to create an outstanding CX in retail.

Technology and Telecoms

Any organisation that has successfully applied technology as part of an overall strategy to improve its Customer Experience and satisfaction. They will demonstrate how the use of technology has been instrumental in making advances in the fields of customer engagement.

Transport and Logistics

An organisation that sits within the Transport and Logistics sector. They will have a CX strategy that has improved their organisation and Customer Experience. This will be demonstrated by the presentation of positive results.

Utilities

A Utility organisation who has demonstrated outstanding Customer Experience. This company will have introduced a CX initiative and from that has gained the best results.

Best Customer Experience Training Company

A business that offers Customer Experience training. They will have implemented a CX strategy and will present the effectiveness of this strategy through positive results. 

Best Customer Experience Training Initiative

An organisation who has put a training initiative in place, and are able to demonstrate how implementing the initiative has transformed Customer Experience. 

Business Change & Transformation

Delivering great Customer Experience through change or transformation of the organisation. This organisation will understand the needs of their customer and adapt accordingly to deliver successfully.

Customer Centric Culture

Delivering a Customer Centric Culture through; driving Customer Experience, delivering ongoing CX interaction training, developing internal communication strategies and tactics and collect and sharing stories of CX excellence.

Customers at the Heart of Everything

Achieving considerable and recognisable success by putting customers at the very Heart of everything you do. The organisation will demonstrate how it has specifically embedded the "customer in the heart of everything" that your employees do within the organisation that has improved the overall Customer Experience, and, what the impact has been on the organisation as a whole.

Digital CX Innovation

Being able to show how it they introduced digital innovation and the positive impact this has had on their Customer Experience and their organisation.

Employee Engagement

Delivering an Employee Engagement strategy that has led to an improvement in performance and customer satisfaction.Building and managing training, processes and teams that help the organization successfully execute the Customer Experience strategy via internal elements to external customers.

Engage Customers Online

Delivery of a great Customer Experience through online media. They will present strong results on how online media has dynamically improved their Customer Experience and/or profitability of their organisation. 

Insight & Feedback

An organisation that uses customer insight and feedback in an innovative way to gain competitive advantage. They will have a successful strategy that led to the improvement in customer satisfaction and performance. 

New /Improved Product

Demonstrating the positive impact of the addition of a new product or the development of an old can have on your organisations Customer Experience and profitability.

Return on CX

Presentation on how your business developed a structure and mechanism to capture CX data, enabling the analysis and interpretation of results and identifying customer insights and performance trends. 

Use of Social Media

Demonstrate how the use of social media strategies has helped develop the experience of customers and/or employees. The implementation of social media must have strong results on how it has contributed to the performance of the organisation.

Best CX Trainer

An individual who through their attitude and approach has delivered a training programme in such a manner that it has led to a transformation in Customer Experience.

CX Professional Newcomer of the Year

For teams whohave achieved considerable and recognisable success in the Customer Experience arena. They will rate how the team has specifically improved the overall Customer Experience and what the team’s impact has been on the organisation as a whole.

CX Professional Woman of the Year

An individual who has identified and responded to an opportunity that has resulted in significant impact on Customer Experience and as a result, the organisation.

CX Professional of the Year

An Individual who is personally behind the delivery of an exceptional Customer Experience. The individual will present their commitment to delivering this outstanding experience through their involvementwithin this initiative. 

CX Team of the Year

For teams who have achieved considerable and recognisable success in the Customer Experience arena.

They will rate how the team has specifically improved the overall Customer Experience and what the team’s impact has been on the organisation as a whole.